The engineering layer for modern GTM.

Lightbulb is a fractional GTM Engineering and Revenue Operations practice. We design, build, and optimize the systems that connect your tools, your data, and your teams closest to revenue.

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Great teams deserve great systems.

Most B2B teams invest heavily in their stack. Salesforce, HubSpot, Clay, intent tools, conversation intelligence. But the real leverage comes from how those tools work together. The integrations. The routing logic. The data models that make reporting trustworthy and repeatable.

Lightbulb works as a fractional GTM engineer and operator: we scope, build, and ship inside your stack on 30-day engagement cycles. Focused, flexible, and designed to compound.

Modern GTM Stack

We build across the tools you already own.

What we support

Strategy

Revenue architecture, operational blueprints, and system design. We map how leads flow, where deals stall, what data is missing, and which systems should talk to each other.

CRM Architecture & Maintenance

Object models, field hygiene, automations, and data quality systems that scale with your team.

Reporting & Forecasting

Dashboards, pipeline models, and forecasts your leadership team actually trusts.

Intent Signal Outbound Engine

Surface buying signals from calls, emails, and product data, then route them into outbound workflows that act on them.

Lead Routing & Handoff

Round-robin, territory, signal-based. Built in your existing tools with clean handoffs between teams.

Post-Sales & Renewal Ops

Expansion signals, health scoring, renewal workflows, and CS handoff systems that protect and grow revenue.

AI Workflow Automation

Slack bots, approval chains, AI agents, and alert systems wired to your GTM data.