Firststream
The Project
Firstream has engaged the creative and technical services of Lightbulb Inc to enhance corporate identity and ramp up online B2B capabilities. The defining creative challenge of this project will be to help the company define its corporate strategy - and then visually illustrate those principles. We will be looking to develop a metaphor for the different components of its business and to ramp up its visual identity.The Lightbulb programming team is also preparing to develop and implement all the back-end capabilities a fast-growing business to business site such as will need. Lightbulb will use its own proprietary Filament software to allow for easy updates of job listings, news items and office/partner information. In short Lightbulb delivered a site that fully reflects the idea of a dynamic, contemporary company; and drawing that company’s various elements into a coherent, easily managed and easily communicated corporate package.
The Client
Firstream is a pan-European digital distribution services company. Directly connected to key European consumer populations, the company operates businesses in four areas: Internet access, student & youth services, online entertainment and online commerce & advertising. With partner offices in six cities - Paris, London, Milan, Madrid, Munich and New York - Firstream deals in high quality rich media, connectivity tools and technology. The vision of Paris-based CEO, Jean-Christophe Chopin, and the fifteen partners operating out of key commercial centers, is to position Firstream as a dynamic hub for online and offline aggregation, integration and distribution.Screenshots
